Case Study: The Tile Shop achieves richer online customer experiences with Adobe

The Tile Shop adds a new dimension to its online content with Adobe

The Tile Shop, a retailer with more than 5,000 SKUs, needed a better way to create engaging online product experiences beyond static images. Its digital assets were spread across multiple servers and poorly organized, making it difficult to source, tag, and publish rich content for its website. To fix this, The Tile Shop turned to Adobe Experience Manager Assets and Adobe Creative Cloud to support its growing digital content needs.

Adobe implemented Adobe Experience Manager Assets as the core of The Tile Shop’s new content strategy, loading more than 10,000 assets in 18 months and using Smart Crop and Smart Tags to adapt images across devices and improve searchability. The results included more dynamic product pages, easier asset management, and plans for faster design workflows through Adobe Asset Link and Brand Portal. The Tile Shop also expects a major productivity gain as designers currently spend more than a quarter of their time searching for assets, a figure Adobe’s solution should reduce significantly.

The Tile Shop

Jill Byrnes

Senior Director of Marketing and Merchandising Teams