Case Study: The Simply Group achieves 62% Black Friday ROI lift and 125% revenue growth with Adobe Advertising Cloud (Adobe)

The Simply Group improves its search strategy with data and automation from Adobe Advertising Cloud

The Simply Group (TSG) manages four distinct outdoor brands—Simply Scuba, Simply Swim, Simply Beach, and Simply Hike—each with its own customer base across the UK. Faced with manual search marketing, limited reporting, and decisions made on gut instinct, the small marketing team needed a data-driven, automated advertising solution to better target audiences and improve returns.

TSG implemented Adobe Advertising Cloud within Adobe Experience Cloud, using Adobe Sensei to automate bidding, forecast performance, and recommend spend, while Adobe handled day-to-day optimization so the team could focus on creative and strategy. The results included a 125% revenue increase for Simply Scuba, a 62% uplift in ROI during Black Friday week (with sales up 5% and ad costs down 29%), the company’s strongest November sales, and scaled, more effective search marketing across platforms.

The Simply Group

Sally Allsop

Head of Marketing