Case Study: Equinox drives personalized marketing results with Adobe

The Human Touch Equinox Embraces Data-Driven Marketing

Equinox, the luxury fitness club, wanted to recruit new members while staying true to its “It’s not fitness. It’s life.” mission, but needed a more personalized way to connect with prospective and former members. To do that, Equinox worked with Adobe using tools like Adobe Audience Manager, Adobe Analytics, and Adobe Target to better understand audience behavior and improve digital marketing.

Adobe helped Equinox segment visitors by relationship to the brand and unify offline and online data to create richer member profiles. With Adobe Target, Equinox delivered personalized content across paid media, web, and email, leading to a 500% increase in conversion rates and an 80% rise in digital sales over Black Friday and Cyber Monday.

Equinox