Case Study: The Home Depot achieves smarter retail analytics and personalization with Adobe Experience Platform

The Home Depot Reimagines Retail Analytics

The Home Depot, a leading home improvement retailer with more than 2,200 stores, needed a better way to connect online and offline shopping data as customer behavior shifted across channels. Working with Adobe and the Adobe Experience Platform, the company sought to create more real-time customer profiles and improve analytics, personalization, and attribution across its digital and physical experiences.

Adobe helped The Home Depot use Adobe Experience Cloud and Adobe Experience Platform to unify data from website activity, in-store sales, call centers, returns, and cancellations. This enabled more accurate marketing attribution and revealed the strong impact of SEO and earned/owned channels, helping The Home Depot reallocate marketing spend and improve decision-making across touchpoints, while supporting nearly 2 billion website visits and about 8% of sales coming from online.

The Home Depot

Ranjeet Bhosale

Director of Online Analytics and Business Intelligence