Case Study: Golden State Warriors achieve faster season-ticket purchases with Adobe Sign

The Golden State Warriors introduce an easier, faster way to buy season tickets with Adobe Sign

The Golden State Warriors, relocating to the Chase Center in San Francisco and aiming to evolve into a world-class entertainment company, needed to modernize a cumbersome season-ticket process. Fans had to print, sign, scan, and email applications, which was slow, administratively heavy, and offered poor real-time visibility—so the Warriors sought an e-signature solution to speed purchases, improve contract tracking, and free membership staff to focus on fans.

They implemented Adobe Sign (Adobe Document Cloud), integrated with their CRM and security systems, enabling fans to sign on phones, tablets, or laptops in a single encrypted workflow. The change cut average contract turnaround from about two weeks to a few hours, supports 30–40 ticket contracts per day (5,000+ completed), provides real-time status and audit trails, and saves staff time while delivering a fast, mobile-friendly fan experience.

Golden State Warriors

John Beaven

Vice President Ticket Sales and Services