Case Study: The Figaro Group creates an immersive, cross‑platform tablet magazine with Adobe Digital Publishing Suite

The Figaro Group relies on Adobe Digital Publishing Suite to create a unique digital publication for touchscreen tablets

The Figaro Group, publisher of titles including Madame Figaro and Le Figaro, created i‑mad to reinvent its magazine for touchscreen tablets. Facing the need to deliver a unique, immersive and interactive reader experience while reducing development costs and avoiding separate builds for multiple platforms, the company needed a solution that fit into existing workflows and accelerated production.

By using Adobe Digital Publishing Suite Enterprise integrated with Adobe Creative Suite and InDesign (including Folio Producer tools), Figaro redesigned content for tablets and added multimedia and interactive features without reworking its entire process. The result was a cross‑platform tablet publication with rich images, video and interactivity, streamlined production that saved time and money, new subscription and advertising opportunities, and broader digital reach.

The Figaro Group

Richard Soundirarassou

Creative Director, Figaro New Media