Case Study: New York City Department of Citywide Administrative Services achieves faster creative production at scale with Adobe Express and Adobe Firefly

The Department of Citywide Administrative Services accelerates creative workflows with Adobe Express and Firefly

The New York City Department of Citywide Administrative Services (DCAS) Creative Services team needed to produce large volumes of high-quality campaign assets for citywide audiences, but manual, from-scratch workflows in Adobe Illustrator made it hard to meet tight deadlines and scale content across web, social, print, and kiosk formats. They turned to Adobe Express and Adobe Firefly to speed up creative production while maintaining design consistency.

With Adobe, DCAS streamlined asset creation, rapid iteration, and stakeholder review, while Firefly helped reduce repetitive tasks like resizing and editing. The team doubled supported project capacity, cut creative production time from 2 hours to 30 minutes, and became 4x faster at completing project tasks, saving roughly 3 hours on some campaigns and enabling more versions, formats, and translations to reach residents and visitors.

New York City Department of Citywide Administrative Services

Kalliopi Aronis

Deputy Director, DCAS Creative Services