Case Study: AT&T achieves faster digital content delivery with Adobe Workfront

Tennis, tenacity, and collaboration: AT&T transforms digital content delivery

AT&T’s Digital Content Strategy and Production team needed a faster, more efficient way to manage high-volume content delivery across wireless and wireline businesses, especially as the pandemic increased pressure on workflows and timelines. Using Adobe Workfront, AT&T centralized work management to improve visibility, manage capacity, and streamline approvals while keeping teams aligned.

Adobe Workfront helped AT&T standardize and automate workflows, centralize feedback and proofing, and better plan workloads across stakeholders. The result was a more agile content operation that cut a seven-day SLA by more than half, enabling AT&T to launch offers in just three days and earn the 2021 Adobe Workfront Lion Award for Organizational Agility.

AT&T

Claudia Gill

Director, Digital Content Strategy & Production