Case Study: Telenor achieves 58% more broadband checks and cuts ad spend 11% with Adobe Experience Cloud (Adobe)

Telenor uses Adobe Experience Cloud to enhance sales through targeted ads across digital channels

Telenor Norway, a leading telecommunications provider serving over half a million households, faced a crowded entertainment market as viewers shifted to streaming and OTT services. The company needed to stand out, drive digital sales and encourage potential customers to complete “broadband checks” (a key conversion step) while reducing wasted advertising spend.

Telenor implemented Adobe Experience Cloud (Advertising Cloud, Analytics, Audience Manager, Target) powered by Adobe Sensei to automate bid optimization, deliver geotargeted ads and personalize on-site offers. The approach raised click-through rates by 18%, drove 58% more broadband checks while cutting total ad spend 11%, improved mobile checks by 117% and boosted mobile search return on ad spend by 144%, contributing to a 70% uplift in overall ROAS.

Telenor

Ahmet Demirel

Head of Marketing