Case Study: Telegraph Media Group boosts engagement and revenue with Adobe Marketing Cloud

Telegraph Media Group brings timely news to the forefront with Adobe Marketing Cloud

Telegraph Media Group, publisher of The Daily Telegraph and The Sunday Telegraph, has evolved into a leading digital news organization with millions of monthly visitors to Telegraph.co.uk. As print revenue declined, the company faced the challenge of delivering faster, mobile-optimized, personalized experiences while balancing reader needs and advertiser returns.

Working with Adobe Professional Services, Telegraph implemented Adobe Marketing Cloud—primarily Adobe Experience Manager, Adobe Analytics, and Adobe Campaign—to modernize content management, enable responsive design, and surface real-time audience insights. The platform sped up content rollouts, gave editors usable analytics dashboards, supported targeted campaigns and segmented advertising, and drove increased time on site, higher ad returns, and award-winning multi-channel delivery.

Telegraph Media Group

Chris Taylor

CIO