Case Study: Telefe achieves standardized HDTV editing and faster post-production with Adobe Creative Cloud

Telefe - Customer Case Study

Telefe, Argentina’s leading broadcaster with nationwide reach through eight over-the-air stations and extensive digital and cable distribution, moved into HDTV in 2013 and found its legacy editing tools could not handle HD workflows or integrate cleanly with its Dalet media asset management system. The company needed a professional 64‑bit editing platform to improve HD processing, streamline ingest-to-archive workflows, and maintain high-quality broadcasting.

Telefe standardized on Adobe Creative Cloud for enterprise—primarily Premiere Pro CC and After Effects CC (with SpeedGrade testing for color grading)—integrating them with Dalet to avoid duplication and simplify training. The result was a modernized, standardized editing workflow across all stations, faster post-production through integrated apps and Dynamic Link, easy MAM integration, and expanded post capabilities including color grading.

Telefe

Santiago Guimeran

IT and Technology Manager, Telefe