Case Study: TEG Analytics achieves 81% on-target audience accuracy and up to 85% CRM-to-DSP match rates with Adobe Audience Manager

TEG Analytics creates value for customers by delivering a 360-degree customer view with Adobe Audience Manager

TEG Analytics, the analytics arm of TEG and operator of Ticketek, leverages one of Australia’s largest first‑party customer databases—more than 15 million active members—to help brands cut through the noisy digital landscape. The challenge was to harness up to 400,000 new daily data points, optimize data structure, and scale analysis so clients could target audiences more effectively and derive actionable insights from vast, heterogeneous datasets.

Using Adobe Experience Cloud (including Adobe Audience Manager and Adobe Analytics), TEG Analytics aggregated and cleaned data at scale, built a taxonomy of 21,000 traits, and developed advanced, deterministic profiles and look‑alike models. The solution delivered measurable lift: an 81% on‑target rate in testing, CRM‑to‑DSP match rates up to 85%, and scalable activation across addressable media—turning large first‑party data into precise, high‑value audience targeting.

TEG Analytics

Daevid Richards

Head of Audience Automation