Case Study: TE Connectivity achieves personalized, revenue‑boosting global websites with Adobe Marketing Cloud (Adobe Experience Manager)

TE Connectivity - Customer Case Study

TE Connectivity, a global $14B manufacturer of connectivity products, faced a fragmented online presence after more than 40 acquisitions: 193 websites in 20+ languages, roughly 50 web applications and multiple CMSs served 900,000+ monthly visitors but made it hard for customers—especially design engineers—to find relevant technical information and products. The company needed a unified, flexible way to deliver consistent, personalized digital experiences and better measure marketing effectiveness to drive revenue.

TE implemented Adobe Marketing Cloud and Adobe Experience Manager (including Adobe CQ) to centralize content management, enable on‑the‑fly personalization, and integrate analytics and testing. The platform empowered about 100 global content contributors, accelerated a major China site rollout by over 30%, improved conversion on major campaigns by 33%, cut cost per conversion by 48%, sped reporting by 20×, and established a consistent digital brand and a foundation for mobile and social growth.

TE Connectivity

Michael Deckman

Senior Manager of e-Marketing Solutions, TE Connectivity