Case Study: Tata Consultancy Services enriches the London Marathon experience with Adobe XD

Tata Consultancy Services enriches the London Marathon experience with Adobe XD

Tata Consultancy Services (TCS) needed to rapidly redesign the Official Virgin Money London Marathon app when COVID-19 forced the event to shift to a virtual format, creating a challenge of serving runners, spectators, organizers, and developers with a seamless, easy-to-use experience. TCS turned to Adobe XD to replace a slower Photoshop-based workflow and support fast collaboration on the app for the world’s largest remote marathon.

Using Adobe XD, Tata Consultancy Services built the app from wireframes to interactive prototypes and final UI with coediting, instant sharing, and auto-generated design specs for developers. Adobe XD helped TCS deliver the virtual marathon app in less than 30 days; it was downloaded more than 100,000 times, earned an average 4.5-star rating, and supported 38,000 remote runners, helping the event set a Guinness World Record.

Tata Consultancy Services