Case Study: Tata CLiQ achieves higher customer engagement and sales with Adobe Analytics and Adobe Target

Tata CLiQ sets new standards for customer experience using data and personalization

Tata CLiQ, the Mumbai-based Indian e-commerce platform, needed to adapt quickly as online shopping demand changed during the pandemic and as customer expectations for personalized experiences grew. Using Adobe Analytics and Adobe Target, the company wanted to better understand shopper behavior, improve its mobile apps and website, and tailor offers by region and situation.

Adobe helped Tata CLiQ implement data-driven testing, personalization, and near real-time performance monitoring across its site and apps. The team used Adobe Target to show different banners for lockdown and non-lockdown states, and Adobe Analytics to track banner performance every two hours; the result was a 57% lift in click-throughs for essential goods in lockdown areas, along with higher engagement, stronger customer satisfaction, and increased sales.

Tata CLiQ

Kamal Kumar

head of analytics and data science