Case Study: Tasktop achieves 53% higher MQL conversion rates with Adobe Marketo Engage

Tasktop uses Marketo Engage to increase its marketing qualified lead conversion rates by 53%

Tasktop, a Vancouver-based software company that helps enterprises speed software delivery, needed to sharpen its lead lifecycle: identify and pursue the strongest leads, better align sales and marketing, and attribute digital content to customer engagement. With rising demand for more targeted, personalized experiences, Tasktop sought a platform to centralize data and automate lifecycle management.

By adopting Adobe Marketo Engage and integrating Salesforce, ZoomInfo and other channels, Tasktop implemented real‑time segmentation, account scoring, alerts and personalized nurture programs. The initiative increased ideal-customer-profile matches by 42%, raised MQL conversion rates by 53%, produced a 328% ROI from events and saved about 20 hours of manual work per week while improving sales–marketing collaboration.

Tasktop

Rachel Noble Squire

Marketing Operations Manager