Case Study: Synopsys achieves 40x faster content creation and 10x faster website performance with Adobe Experience Cloud

Synopsys uses Adobe Experience Cloud to improve operational efficiencies by 40 times

Synopsys, a global leader in silicon design tools and IP, expanded into software security and needed to introduce its brand to new markets. The company faced fragmented assets and a slow SharePoint-based web process that made frequent updates, consolidation of acquired sites, and delivery of fresh, personalized customer experiences difficult.

Working with Hero Digital, Synopsys implemented Adobe Experience Cloud (Experience Manager, Target and Analytics) and launched a microsite in four months to test templates and workflows. The new platform enabled a self-serve content model, delivering 40× faster content creation, 10× improved website performance with faster page loads, consolidated asset management, and personalized experiences to better engage customers.

Synopsys

Dave DeMaria

Corporate Vice President