Case Study: Swiss Radio and Television achieves a stunning Sochi opener and real-time on-set editing with Adobe Creative Cloud

Swiss Radio and Television produces stunning Sochi opener

Swiss Radio and Television (SRF), the public broadcaster for German‑speaking Switzerland, needed to produce an in‑house sports package and a striking Sochi opener while making on‑set editorial decisions without waiting for transcoding — and to add depth and interactivity to online news articles.

Using Adobe Creative Cloud (Premiere Pro, After Effects, SpeedGrade, Edge Animate, Photoshop, and CINEMA 4D integration), SRF edited RED and Phantom footage directly on set, composited live video with realistic backgrounds, and created interactive HTML5 infographics. The result was a polished 28‑second opener and full winter sports package, more than 150 interactive online pieces, faster real‑time editing workflows, and a tightly integrated production pipeline.

Swiss Radio and Television

Patrick Arnecke

Head of Design and Promotion, Swiss Radio and Television