Case Study: Swire Resources achieves record e-commerce growth with Adobe Commerce

Swire Resources grows e-commerce presence in Hong Kong with Adobe Commerce

Swire Resources, a leading sportswear retailer in Hong Kong and mainland China, wanted to expand its digital business as online shopping became more important. After using Magento Open Source for several years, the company turned to Adobe Commerce to support its growing e-commerce needs and improve the customer experience across its Marathon Sports and Catalog brands.

Adobe unified the two e-commerce sites on one scalable platform, enabling a shared cart, cross-site search, integrated loyalty rewards, and faster performance on AWS. Adobe also helped connect logistics systems for smoother fulfillment, and within nine months of migration Swire Resources reported substantial online sales growth and a 50 percent increase in loyalty membership.

Swire Resources

Kelvin So

General Manager of IT