Case Study: Sumitomo Mitsui Card achieves 14% higher campaign participation and revenue growth with Adobe Marketing Cloud (Adobe)

Sumitomo Mitsui Card increases revenue through better customer experience

Sumitomo Mitsui Card, a leading Japanese credit card company, sought to grow transactions and top-line revenue by improving its website and customer communications. Rapidly expanding content had made the Vpass portal complex and left the company without a clear strategy to understand visitor behavior or engage cardholders effectively.

By implementing Adobe Analytics and Adobe Target with Adobe Consulting, Sumitomo Mitsui used analytics, A/B testing and rules-based targeting to simplify the site, personalize banners and optimize campaigns. The changes delivered measurable insights, improved performance across seven KPIs, increased campaign participation by 14%, and enabled better ad attribution and targeted marketing.

Sumitomo Mitsui Card

Takuya Tsujimoto

Internet Business Group Manager