Case Study: STYLIGHT expands paid search to 140 million keywords and achieves 10–20% conversion lift with Adobe Media Optimizer (Adobe)

STYLIGHT - Customer Case Study

STYLIGHT is a Munich-based online fashion marketplace that curates trends from over 100 brands. Facing intense competition in fashion e-commerce, the company needed better tools and data to increase traffic and sales, scale search marketing, and manage bidding across millions of keywords.

By deploying Adobe Media Optimizer (part of Adobe Marketing Cloud) for search and social optimization, STYLIGHT automated portfolio bidding and campaign simulations, expanding paid search to 140 million keywords in 14 countries. The approach delivered a 10–20% conversion lift, lowered cost per click by about $0.03–$0.04 within weeks, and let marketers forecast and adjust strategies without extra spend.

Stylight

Nicolas Stadtelmeyer

Vice President and Head of Performance Marketing, STYLIGHT