Case Study: St.George Bank achieves improved mobile customer experiences and up to 30% digital sales growth with Adobe Marketing Cloud

St.George Bank - Customer Case Study

St.George Bank, a leading Australian retail and business bank serving about 2.6 million customers, faced the challenge of gaining deep insight into its rapidly growing mobile channel so it could expand services that meet customer needs, quickly detect and fix issues, and deliver a seamless digital experience.

The bank implemented Adobe Analytics and Adobe Target within Adobe Marketing Cloud to integrate mobile and web data, run real‑time alerts and tests, and personalize offers. This allowed fast, data‑driven iterations and improved service quality—introducing mobile deposits drove a 5% increase in bank‑wide sales and other mobile services boosted digital sales by up to 30%, while mobile now accounts for a large share of customer interactions and digital sales.

St.George Bank

Dhiren Kulkarni

Chief Information Officer, St.George Bank