Case Study: Star TV boosts post-production efficiency 25% and cuts turnaround time 30% with Adobe Premiere Pro CC (Adobe)

Star India Private Limited (Star TV) establishes a faster, smoother, and more ecient post-production workow with Adobe Premiere Pro CC

Star India Private Limited, a leading media conglomerate with 60+ channels and nearly 700 million monthly viewers, faced a major post-production challenge: shifting to HD/4K and new camera/codecs (including XDCAM50) while achieving seamless graphic integration and better collaboration across its multiple editorial centers. Legacy tools (Final Cut Pro 7 and Avid) couldn’t support the required formats or real-time workflows, slowing turnaround for promos and live-sport highlights.

Star implemented Adobe Premiere Pro CC as part of Adobe Creative Cloud (with Audition and After Effects), enabling multi-codec/file support, seamless graphic and third-party integration, and real-time editing during ingest. The standardized workflows across locations cut editing time dramatically—delivering a 25% increase in post-production efficiency and a 30% time savings—while enabling a successful shift to high-definition and high-resolution broadcast.

Star TV

Gajendra Tijare

EVP Broadcast Technology & Operations