Case Study: Sprint achieves 29% conversion lift and improved omnichannel customer experience with Adobe Marketing Cloud

Sprint - Customer Case Study

Sprint, a major US communications company, sought to build a unified, data-driven approach to improve customer experiences across channels and devices. Facing gaps in measurement, analytics, and a standard way to communicate testing and results, Sprint needed a repeatable optimization process to raise conversions, reduce bounce rates, and prioritize high-impact digital improvements.

Working with Adobe Consulting, Sprint deployed Adobe Marketing Cloud — mainly Adobe Analytics and Adobe Target — to identify high-value pages, run A/B and multivariate tests, and tie results to clear internal reporting. The program drove measurable gains: a 29% lift in equipment-protection sign‑ups, a 20% increase in checkout progression for Easy Pay, an average 18% KPI improvement across tests, and a seven‑figure return over three quarters, while improving omnichannel insights and accelerating adoption across the organization.

Sprint

Lori Mabe

Manager, Digital Testing/ Optimization and Personalization, Sprint