Case Study: SPAR ICS achieves 50% increase in customers and higher sales with Adobe Experience Cloud

SPAR ICS embraces digital retailing to accommodate regional shopping tastes using Adobe Experience Cloud

SPAR Information and Communication Services (SPAR ICS), the IT arm of the European grocery and convenience retailer SPAR, needed to respond to digital disruption and diverse local shopping habits across markets. Facing increased competition and regional differences in food preferences, the company sought to eliminate digital siloes, adopt country-specific strategies, and personalize customer journeys to attract and retain shoppers.

SPAR ICS implemented Adobe Experience Cloud (Experience Manager with Assets and Sites, Adobe Target, and Adobe Analytics) with Adobe Consulting to centralize content management (about 500,000 assets), build localized sites and recipe portals, and use analytics and recommendations for personalized experiences. The initiative drove a 50% increase in customers at a digitally enabled Vienna store, delivered higher sales and better shopping experiences, and positioned SPAR ICS to support global expansion and ongoing innovation.

Spar ICS

Andreas Kranabitl

Managing Director