Case Study: South Australian Tourism Commission achieves personalised customer journeys and more tourism leads with Adobe Experience Cloud

South Australian Tourism Commission boosts local tourism with a personalised customer journey

The South Australian Tourism Commission needed enterprise-level marketing technology to promote South Australia as a destination and guide travelers from inspiration to booking across a complex customer journey. Using Adobe Experience Cloud, it set out to personalize campaigns across channels and better nurture leads for the state’s tourism businesses.

Adobe helped the South Australian Tourism Commission implement a cross-channel journey using Adobe Advertising Cloud, Adobe Campaign, Adobe Analytics, and Adobe Audience Manager. The result was more than 3 million leads tracked annually, a 26% increase in leads to wildlife tourism operators, and a 962% increase in records containing customer preferences, all while improving personalization and campaign effectiveness.

The South Australian Tourism Commission

Edward Brooks

Senior Manager Digital Marketing