Case Study: Sony Computer Entertainment Europe achieves unified social insights and higher site traffic with Adobe Marketing Cloud

Sony PlayStation connects gamers across communities

Sony PlayStation, a leading global gaming platform, faced fragmented social and online data across hundreds of territories and multiple vendors, which made it slow and manual to measure, report, and act on customer insights. The team needed to centralize social capabilities, optimize posts to drive traffic to PlayStation system and game pages, and improve visibility into customer behaviors to support faster, data-driven decisions.

By adopting Adobe Marketing Cloud—primarily Adobe Social and Adobe Analytics—PlayStation consolidated data collection, analytics, and reporting on a single platform, automated tag management, and enabled regional teams with consistent social analytics and best practices. The platform sped reporting to the same day, improved organic reach and engagement (notably via native video), helped optimize campaign timing and content (as in the 20th‑anniversary social takeover), and increased traffic and conversion across system, store, and game pages.

Sony Computer Entertainment Europe

Roberto Kusabbi

Senior EMEA Social Media and Community Manager