Case Study: Social Kinnect cuts cost-per-click 50% and boosts daily leads 40% with Adobe Advertising Cloud

Social Kinnect uses Adobe Advertising Cloud to improve customer acquisition and drive efficiencies across search campaigns

Social Kinnect, a Mumbai-based full-service digital agency and parent of Media Kinnect, was tasked with improving paid-search performance for major client Indiabulls Housing Finance amid rising costs, an unwieldy array of keywords, and declining returns. The agency needed to boost lead generation while controlling costs and increasing marketing agility.

Using Adobe Advertising Cloud Search and Adobe Sensei’s Spend Recommendation, Social Kinnect automated smart bidding, restructured campaigns into targeted segments (e.g., affordable housing vs. broad loans), and rapidly launched keyword campaigns in response to market shifts. The result: a 50% reduction in cost per click, a 9% drop in cost per lead, up to 40% more daily leads, better high-value lead targeting, and a stronger foundation for ongoing digital maturity.

Social Kinnect

Mihir Palan

Account Director, Digital Media Planning & Buying