Case Study: SleepX achieves 600% ROI and 3x return on ad spend with Adobe Advertising Cloud

SleepX sees big increase in search returns by working with Goji Web and using Adobe Advertising Cloud

SleepX is a Sydney-based bed-in-a-box startup (est. 2018) selling customizable mattresses and sleep accessories in a crowded Australian market. With rising customer acquisition costs and ineffective paid search and SEO efforts, the company struggled to build brand awareness while keeping advertising spend sustainable.

Partnering with Goji Web, SleepX moved its search campaigns into Adobe Advertising Cloud Search and leveraged Adobe Sensei for automated performance optimization, plus Google Shopping and retargeting to capture high-intent shoppers. The result: a 600% increase in ROI (3x return on ad spend), 5x higher transaction volume, a 48% boost in website traffic, and noticeably stronger brand visibility.

SleepX

Kerstin Hoefner

Digital Marketing Manager