Case Study: Skullcandy doubles conversion rates and boosts online revenue with Adobe Marketing Cloud

Skullcandy builds its brand and revenues in a crowded market by using Adobe Marketing Cloud to drive smart, data-driven online strategies

Skullcandy, a lifestyle-focused audio brand, faced rising competition from discount resellers and other headphone makers and needed to transform its online experience to protect margins and grow revenue. The company struggled with limited analytics flexibility, a complex warranty process that enabled fraud, mobile performance gaps and checkout obstacles that were hurting conversions.

By deploying Adobe Marketing Cloud (Analytics, Target, Recommendations and Social) Skullcandy gained rapid visibility, A/B tested fixes, and automated recommendations. The team identified and fixed a Chrome checkout bug, stopped six-figure warranty fraud losses, and optimized upsells and mobile UX. Results included up to 40% higher online revenue, approximately double desktop conversion rates, a 40% lift in checkout-recommendation revenue (30% upsell improvement), 20% of traffic from the improved mobile site, a 400% ROI, and recommendation administration cut from 10 hours to 30 minutes a week.

Skullcandy

Ben Meacham

Manager of Web Analytics and Testing, Skullcandy