Case Study: SJR drives COVID-19 vaccination engagement with Adobe Stock

SJR supports COVID-19 vaccination drive with the help of Adobe Stock

SJR, a global content marketing consultancy and WPP company, worked with Aetna on a COVID-19 vaccination campaign during the pandemic. The team needed to create a timely, authentic video that would address vaccine hesitancy while overcoming remote-work constraints and the lack of fresh footage, and they turned to Adobe Stock for photography and video assets.

Adobe Stock helped SJR build mood boards, refine the concept with diverse, relevant imagery, and fill gaps in production when extensive new filming wasn’t possible. Using Adobe Stock alongside Premiere Pro and After Effects, SJR delivered a powerful, authentic video campaign on a tight deadline that helped build vaccine confidence and support Aetna’s outreach.

SJR

Emily Hoffman

Account Manager