Case Study: SIXT achieves more creative time and delivers personalized video content at scale with Adobe Creative Cloud

SIXT uses artificial intelligence to deliver highly relevant content to its diverse audience

SIXT SE, the global mobility provider based near Munich, serves diverse customers in 110+ countries and manages multiple services through a single app. Facing rising demand for multi‑channel video and personalized content, a small motion‑design team needed to boost creative output, deliver tailored communications for each channel, and free time to experiment.

By adopting Adobe Creative Cloud and Adobe Sensei AI, SIXT streamlined cloud collaboration, mobile workflows, and automated routine tasks (Auto Reframe, smart cropping, programmatic logo replacement) while planning AI-driven digital signage and company-wide Creative Cloud Libraries. The outcome: purpose‑fit, channel‑specific communications produced faster by a lean team, higher content output with less manual effort, and more time for designers to focus on creativity.

SIXT

Angelika Schneider

Executive Creative Director Motion Design