Case Study: Silicon Labs achieves 15% conversion lift and 20-minute site updates with Adobe Experience Manager (Adobe)

Silicon Labs reaches tens of thousands of customers worldwide with experience-based website built on Adobe Experience Manager

Silicon Labs, a global provider of silicon and software for the IoT market, needed to scale its website to serve tens of thousands of customers across industries, deliver targeted personalized experiences, and gain deeper customer insights while speeding up content updates and freeing IT to focus on core product work.

The company migrated to Adobe Experience Manager in the cloud (with Adobe Analytics and Adobe Target integrations), using tagging, Experience Fragments, and A/B testing to manage complex product information and optimize experiences. The redesign drove a 15% conversion lift, reduced website change time from one week to about 20 minutes, enabled 100% activity tracking with a 150% improvement in product-interest accuracy, and gave marketing greater agility while allowing IT to focus on core business.

Silicon Labs

Kamran Shah

Director of Corporate Marketing