Case Study: Sigma Response Group increases digital revenue 15% and boosts customer profitability 300% with Adobe Media Optimizer (Adobe)

Sigma Response Group - Customer Case Study

Sigma Response Services Limited, the marketing arm of Sigma Response Group, is a European leader in buying unwanted gold from consumers through a mail-in service across 14 countries. After enjoying first-mover advantage, rising gold prices drew competitors and eroded web traffic, so the company needed to move beyond TV and search to a fast, multichannel digital marketing strategy and automated bid management.

Sigma implemented Adobe Media Optimizer (Adobe Marketing Cloud) to integrate and optimize search, display and social campaigns with portfolio bidding, forecasting and automated bids. The platform enabled targeted Facebook/display microsegments, freed about 70% of search-team time, grew digital-driven revenue by 15% and delivered a roughly 300% improvement in profitability/ROI.

Sigma Response Group

Pavel Spirin

Head of Online Marketing, Sigma Response Services Limited