Case Study: Shop Direct achieves mobile-first creativity and faster global collaboration with Adobe Creative Cloud (Adobe)

Shop Direct - Customer Case Study

Shop Direct, the UK’s second-largest pure-play retailer (brands include Very.co.uk and Littlewoods), transformed from a century-old mail-order business to a mobile-first e-commerce leader where over 70% of transactions happen on mobile. That shift required moving away from slow, bespoke catalog processes to rapid, cross-team creation of digital experiences and exposed the need for modern tools to keep pace with fast-changing online retail.

By adopting Adobe Creative Cloud for enterprise (Photoshop, Illustrator, InDesign, XD, Comp, Creative Cloud Libraries, Behance, etc.), Shop Direct equipped its teams with desktop and mobile apps plus centralized asset libraries for real-time collaboration. The result: mobile-first designs and faster prototyping, instant global asset sharing, fewer brand inconsistencies, greater flexibility in where and when teams work, and quicker delivery of campaigns and improved customer journeys.

Shop Direct

Derek Boyles

Head of Creative