Case Study: Shop-apotheke.com achieves high double-digit order growth and nearly one-third lower cost per order with Adobe Media Optimizer

Shop-apotheke.com - Customer Case Study

Shop-apotheke.com is Germany’s market-leading online pharmacy, selling over-the-counter medicines, supplements and cosmetics. Facing stiff competition, the company needed to transition from Product Listing Ads to Google Shopping and automate product-data feed management to maintain top search visibility and scale efficiently.

By combining Adobe Media Optimizer (Adobe Marketing Cloud) with Productsup for real-time bidding and automated feed processing, shop-apotheke.com enabled account managers to update feeds without IT and run highly granular campaigns. The move increased Google Shopping clicks by 30%, cut average cost per order by about 27% (nearly one-third), and drove orders up by high double digits while reducing time-to-market and operating costs.

Shop-apotheke.com

Patrick Schneider

Head of Sales, shop-apotheke.com