Case Study: Bose scales personalization and streamlines AEM migration with Adobe Experience Cloud (Adobe)

Sharing technical knowledge at scale

Bose, the global audio brand, needed to scale personalized customer journeys across hundreds of international websites and build internal skills to support advanced digital engagement—while also executing a major Adobe Experience Manager migration and breaking down silos between technical and marketing teams.

Bose adopted Adobe Experience Cloud and used Adobe Experience League as a learning hub, creating an internal Center of Excellence and an Ambassador Network to curate resources. The approach delivered clear migration guides and release notes, faster troubleshooting, and broad training that accelerated personalization efforts, kept developers current, and improved cross‑team collaboration—resulting in a smooth AEM migration and stronger, more scalable digital experiences.

Bose

Taki Tsaklanos

Center of Excellence Lead, Customer Experience Technologies