Case Study: Selco Builders Warehouse achieves 50% increase in project list conversions with Adobe Commerce

Selco Builders Warehouse - Customer Case Study

Selco Builders Warehouse, a British builders' merchant founded in 1895 with over 60 branches and 15,000+ products, needed to better serve busy tradespeople who buy on the go. The challenge was to speed up project pricing and ordering for contractors working from job sites—often offline—and eliminate delays that cost them work.

Working with partner JH and using Adobe Commerce, Selco built the Selco Project Tool, a React Native app that lets tradespeople create projects, attach photos, calculate materials, build shopping lists, generate and email quotes, and order directly to branches. The app drove strong business impact: project-list conversions rose 50%, monthly visits topped 600,000, and Selco reported a 139% year‑on‑year revenue increase.

Selco Builders Warehouse

Chris Green

Digital Marketing Manager