Case Study: RS Components achieves 450% boost in customer insights and up to 93% faster reporting with Adobe Experience Cloud

RS Components brings digital data to the forefront of its B2B business with Adobe Experience Cloud

RS Components, the world’s largest electronics distributor, serves engineers and procurement managers across 32 countries in 28 languages and sells roughly half a million products annually. The company struggled with a complex B2B buying journey, fragmented multilingual channels, and low internal adoption of digital analytics—making it difficult to unify customer views, measure campaign impact, and use data to guide decisions.

RS Components implemented Adobe Experience Cloud (Adobe Analytics Premium with Analysis Workspace, Adobe Campaign, Adobe Target Premium, and Adobe Social) to create self-serve analytics, orchestrate campaigns, and run multivariate tests. Adoption climbed from 10 to 400 users (hitting its user target), reporting time fell by up to 93% (from weeks to a day per market), click-throughs on a tested button rose 75% (AOV +2%), form submissions increased 450%, and cross-channel attribution and personalized messaging significantly improved.

RS Components

Andrew Morris

Head of Digital Insight Delivery