Case Study: RingCentral achieves 42% email-driven revenue growth and amplified social marketing with Adobe Marketo Engage

RingCentral amplifies social marketing while growing revenues with Adobe Marketo Engage

RingCentral, a leading provider of cloud business phone systems, transitioned from a self-service e-commerce model to multi-channel sales and marketing but faced difficulty reaching, engaging, and creating meaningful dialogues with prospects and a customer base of over 280,000 companies while relying on a patchwork of homegrown marketing tools.

RingCentral adopted Adobe Marketo Engage for its ease of use, scalability, social integration, and analytics to automate nurturing, track social-sourced leads, and route qualified prospects to sales. The platform helped accelerate the funnel and boost revenue—12% higher from nurturing programs and 42% from improved email prospecting—converted over 2,000 leads to sales opportunities, and amplified social reach (e.g., a Facebook poll drove 1,300 responses, 28% shares, and 189,000 impressions).

RingCentral

Nisha Ahluwalia

Vice President of Product Marketing