Case Study: Relativity increases qualified leads with Adobe Marketo Engage

Relativity uses Adobe Marketo Engage to implement a multi-channel, lifecycle engagement strategy driving up lead quality and quantity

Relativity, a global e-discovery software leader, needed to replace a discontinued marketing product and fix inefficiencies in its lead management and Salesforce.com integration. The team also wanted to make lifecycle engagement more manageable and improve email deliverability and campaign reliability using Adobe Marketo Engage from Adobe.

Adobe helped Relativity implement Adobe Marketo Engage to power a multi-channel, lifecycle engagement strategy with deeper segmentation, personalization, attribution, and web personalization. The results included a 36% increase in qualified leads, a 17% increase in opportunities, a 30% lift in webinar registrations, and a reduction in urgent customer communication time from 1 hour to 15 minutes.

Relativity

Jason Grodsky

Senior Manager of Digital Marketing