Case Study: Regis Corporation achieves 100% franchise adoption and 114% web order revenue growth with Adobe (Magento Commerce)

Regis Corporation used Magento Commerce to create a cut-above solution for franchisee management

Regis Corporation, a 90+-year global leader in salon brands like Supercuts and Vidal Sassoon with over 9,000 locations, faced a failing 10-year-old B2B platform: frequent errors, poor search and navigation, and franchisees abandoning online ordering for phone calls. The company needed a modern solution to let franchisees order supplies, manage invoices and roles, reduce errors, and boost revenue.

Regis re-platformed to Magento Commerce with implementation partner Perficient Digital, integrating third‑party extensions and real‑time ERP (JDA) connectivity, role-based catalogs, multi-role ordering, and flexible payment/rebate options. The site achieved 100% franchise adoption and delivered a 114% increase in web order revenue, a 12% drop in inbound calls, near‑real‑time inventory accuracy and a marked reduction in errors.

Regis Corporation

Jeff Johnson

Digital Business Manager