Case Study: Redtag.ca achieves scalable, data-driven personalization and growth with Adobe Experience Cloud (Adobe)

Redtag.ca uses Adobe Experience Cloud to move its business out of the garage and into the driver’s seat

Redtag.ca is a Canadian online travel agency founded in 2004 that grew from a tiny office in a car dealership into a multi-brand business. Facing fragmented customer data, limited personalization, and complex cross-channel journeys, the company needed to modernize marketing and analytics to scale growth and keep customers at the center of the experience.

By implementing Adobe Experience Cloud—including Analytics, Campaign, Target, and Adobe Sensei—Redtag.ca established a data-driven culture with heat-map insights, anomaly detection, automated alerts, and integrated personalization and testing. The result: digital spend moved from 10% to 90%, faster trend response, higher engagement and conversions, and scalable expansion to 1,400 employees and 22 brands with more connected, measurable customer journeys.

Redtag.ca

Roberto Gennaro

Chief Digital Officer