Case Study: Redbox achieves higher online rentals and increased revenue per search with Adobe Marketing Cloud and Creative Suite

Redbox - Customer Case Study

Redbox, the automated movie and game rental company with more than 40,000 kiosks nationwide, relies on its website and mobile apps to drive reservations and rentals. The company needed better ways to measure the impact of new site features, improve cross‑channel marketing, and generate insights for personalized customer experiences.

Redbox standardized on Adobe Creative Suite and Adobe Marketing Cloud (notably Analytics and Target) to A/B test features, personalize content and search results, and run targeted remarketing. The changes produced measurable gains: a 2.5% lift from a CTA change, 63–70% fewer null searches and higher revenue per search, up to 4% traffic increases for targeted campaigns, a 130% jump in click rates (9% higher open rates), and an overall doubling of ROI.

Redbox

Mike DiMiele

Senior Analyst for Web and Mobile eCommerce, Redbox