Case Study: Red Hat achieves faster on-brand content creation with Adobe

Red Hat boosts campaign engagement 15% with Adobe

Red Hat, an IBM company and a leading provider of enterprise open-source software, faced a challenge with its fragmented global marketing workflows. Their processes, managed through emails and spreadsheets, were slow and inefficient, causing delays in campaign delivery and threatening brand consistency across over 100 markets. To overcome this, Red Hat partnered with Adobe to build a unified content supply chain.

Adobe implemented a solution anchored by Adobe Workfront, Adobe Experience Manager Assets, and Adobe Express, integrated with Creative Cloud and enhanced by Adobe Firefly generative AI. This consolidated four separate repositories into one governed library and streamlined content creation and localization. The results were significant: campaign turnaround was reduced from days to minutes, and a pilot using Adobe GenStudio for Performance Marketing drove double-digit engagement lifts, including a 12% increase in open rates and a 15% lift in click-through rates.

Red Hat