Case Study: RCS MediaGroup achieves 25% lower operating costs and unified management of millions of customer journeys with Adobe Marketing Cloud

RCS MediaGroup analyzes customer data with Adobe Marketing Cloud for targeted campaigns

RCS MediaGroup, an international media leader with more than 70 brands including Corriere della Sera and La Gazzetta dello Sport, relies on subscriptions and advertising for revenue and maintains about 15 million customer contacts. The company struggled to manage, analyze, and target millions of customer profiles across email, web, mobile, social, and SMS channels and needed a unified platform to improve campaign targeting and boost subscriptions and ad engagement.

RCS implemented Adobe Marketing Cloud (Adobe Campaign, Analytics, and Target) plus Adobe Creative Cloud, with integration support from Accenture, to build unified customer profiles, automate workflows, and run personalized, cross-channel campaigns with real-time analysis. The solution streamlined operations—marketers spend ~35% less time on email campaign execution—and delivered a 25% reduction in operating costs while improving targeting, engagement, and monetization across its audience.

RCS MediaGroup

Luca Crisà

CRM Digital & Campaign Manager