Case Study: Renault boosts My Renault registrations 20% and personalizes cross-channel engagement with Adobe Campaign (Adobe)

Rain and CB Labs team up to produce story-driven mobile game app featuring animated cut scenes created using Adobe Edge technology

Renault, a leading French automaker with a long history and global sales across multiple brands, aimed to keep customers engaged between purchases through its My Renault owner portal and digital channels. The company faced the challenge of unifying disparate channel data, delivering consistent cross-channel campaigns across international, national and dealership levels, and bringing more marketing capabilities in‑house to improve agility and personalization.

Renault implemented Adobe Campaign within Adobe Marketing Cloud to centralize email, mail, online and SMS campaign management, integrate its customer database, and orchestrate visual cross‑channel journeys. The solution standardized messaging and branding worldwide, delivered better visibility into customer behavior for targeted one‑to‑one communications, reduced reliance on agencies and costs, and increased My Renault registrations by 20%, creating a scalable foundation for more advanced marketing.

Renault

Adeline Wattellier

Head of Multichannel CRM