Case Study: Publicis Life Brands Medicus achieves 4× more client apps and rapid, cost‑effective tablet publishing with Adobe Digital Publishing Suite

Publicis Life Brands Medicus - Customer Case Study

Publicis Life Brands Medicus, a 35-year healthcare marketing agency, faced rising demand for tablet-based sales and brand-engagement tools but was constrained by long, costly custom app builds, tight regulatory change windows, the need for targeted/private distribution, and a desire to measure content effectiveness and drive greater sales-force engagement.

The agency adopted Adobe Digital Publishing Suite Enterprise Edition, leveraging existing InDesign workflows, rapid prototyping with Adobe Content Viewer, built-in analytics, and Restricted Distribution. As a result they delivered four times as many apps year-over-year (and 13 additional apps in the first two months of 2013), lowered per-app costs, enabled minutes‑fast updates instead of months, improved engagement and retention for clients, and provided measurable insights into content consumption.

Publicis Life Brands Medicus

Jose Andrade

Technology Director, Publicis Life Brands Medicus