Case Study: Prudential Financial transforms content creation with Adobe

Prudential Financial transforms its end-to-end content creation process

Prudential Financial, a 148-year-old financial services company, needed to modernize a slow, overloaded content creation process and improve content velocity across the organization. Working with Adobe, the creative team at Prudential Creative House sought to reduce manual work, support brand consistency, and help non-creatives self-serve simple asset creation using tools like Adobe Express, Adobe Workfront, Adobe Creative Cloud for enterprise, and Adobe Experience Manager Assets.

Adobe helped Prudential streamline workflows with branded templates, centralized project tracking in Workfront, and shared asset management through Adobe Creative Cloud and Adobe Experience Manager Assets. The results included a 1.24x ROI on the Curtain Up! Broadway Festival campaign, a 365% year-over-year increase in people engaged, and 94% net positive sentiment across media and social mentions, while also freeing creatives to focus on higher-value work.

Prudential Financial

Bridget Esposito

VP and Group Creative Director