Case Study: Prudential Financial achieves scalable, inclusive marketing design with Adobe Creative Cloud Pro and Adobe Stock

Prudential empowers financial literacy with Creative Cloud Pro Edition and Adobe Stock

Prudential Financial’s creative team needed to produce and manage thousands of marketing assets across multiple business lines and diverse audiences, but original photography, tight deadlines, and the need for authentic representation made that work difficult. Using Adobe Creative Cloud Pro Edition and Adobe Stock, Prudential had a way to create scalable, on-brand content while supporting financial literacy and customer engagement.

Adobe helped Prudential streamline its workflow with powerful search, the Find Similar feature, the Undiscovered filter, Adobe Sensei visual search, and Creative Cloud Libraries for organizing and sharing assets. The result was faster, more efficient content creation, more creative flexibility, and better audience relevance; Prudential also reported that video asset production increased by around 64% during the pandemic.

Prudential Financial